If you are a supporter and admirer of the high-end men's clothing brand, The Brooklyn Circus (Bkc), then Mr. Theodore's face and name should be very familiar to you since he is the founder & owner of Bkc. I remember when I first came across the brand some years ago and how impressed I was at the impeccable quality of their clothes. Their cardigans and varsity jackets are truly a favorite of mine. But onto Ouigi, I haven't seen him do too many interviews and when I came across the video below of him speaking at a PSFK conference about a year ago, I was so inspired by his story. He goes in-depth about finding your purpose as a creative and then making the purpose work for you, and like many of us creatives, that is an all too-familiar phase for us. So check it out and really absorb the wisdom that Ouigi is providing.