Gap has a long history of incorporating creative culture into their brand via ad campaigns and artist endorsements, and most recently, they decided to highlight their bridge to the art world through their new campaign, Art of Blue: Founders Don and Doris Fisher have supported modern art since starting Gap in 1969. Their passion for creativity is a reason why Gap is here today. In 2013, the proposition is simple: empower some of the most gifted emerging artists around the globe to create murals on the streets of six cities, from Los Angeles to Rome, and make this new generation’s platform a little bigger. One of the amazing artists featured in the campaign is one of my inspirations, the talented visual artist known as Tony Concep. Tony completed a mural at Sepulveda Boulevard in Los Angeles to show his support for the #BacktoBlue movement and the mural piece is beyond dope.
Source: Art of Blue/Vice