Ozwald Boateng is one of the "Big Three" designers who revived the bespoke tailored fit back into British fashion but aside from that, he is one of the top designers in the world and he is a style icon. Of course, I don't know him personally but through many interviews that I have seen and documentaries I have watched of him...he seems very debonair with a vibrant aura. A very suave guy who understands that style is whatever you make it to be and I love that. In the documentary below, Ozwald presents his perception on Why Style Matters. It's a very intriguing documentary that I'm certain all fashion aficionados will appreciate.