July 28, 2013

creative wisdom | Wonderland: Creative Commerce

When the two worlds of independence and commercialism collide, many creatives encounter the obstacle of a brand commissioning their vision, but not producing it. I think that it’s a common experience when they move to the commercial side, but it has to be done, because why? Bills aren’t paid without them. Well, filmmakers, Hunter Richards and Terry Rayment, decided to expose creatives who have not only experienced the corporate wrangler but also made it work for them, instead of against them. In the documentary below, creators such as David Lewandowski, Jon Contino, Juliet Rios, and Steve Mottershead provide grand wisdom that will assist in how to cater your vision through commercial lenses.




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